Seth Godin speaks at the Greater Baltimore Technology Council. His message is short:
http://www.youtube.com/watch?v=m4Ch2z5ftwQ
Ideas that spread, win. To spread the idea you need people to pay attention. It used to be very easy to buy attention with advertising — if you need more attention then you buy more ads. And that is how TV-Industrial complex worked.
The news are: TV-Industrial complex has been canceled.
If you are trying to solve a problem for people:
- who do not know that you exist,
- do not want to know that you exist, or
- do not have a problem they believe you can solve
then you are in trouble and you need to change:
http://www.youtube.com/watch?v=l-GmJWpmcSo